English Exercises > general vocabulary exercises

A telling subject line - Business email writing




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First, look at your subject line. Think of it like a newspaper headline. Newspapers by many people if they didn't have great headlines. And the same is true for your email's subject line.

Your subject line should be specific and concise so your reader exactly what the email is about. For instance, imagine you're writing to a colleague to them about a meeting. In the subject line, you could write "November 11, 10 a.m. Meeting Reminder." This subject line an overview of the content of the email at a glance.

When you can fit all the necessary information into the subject line, you can also use an EOM Headline. EOM "End of Message." So, instead of writing a subject line and an email, just write EOM at the end of your subject line. Then receiver will know that they don't need to read the email.

 
Another strategy you can use to write more effective emails is to make only one point per email. This is useful because the receiver can then access and save important information easily, and the emails they don't need. For instance, imagine you've written to a colleague about changes she needs to make to a report. Your subject line clearly states that the email is about those revisions. But at the end of the email, you include a quick reminder about an important meeting tomorrow. Unless your colleague puts the meeting time into her calendar right away, there's nothing obvious in her inbox to remind her about it. Instead, write two emails -- one that details the revisions, and another about the meeting reminder.

Another useful rule is to specify the response you want. For instance, if you need the person to call or to to the email, then clearly state what you want them to do. And, that all your contact information is in the email, including your name, telephone number, and title.

Overall, keep emails as short and simple as possible -- we all know off-putting long, dense, complicated emails can be!